Deloitte

In collaboration with Deloitte, our team crafted a 90-second animation for their internal consulting conference. Our objective was to showcase the synergy within their commercial offices, highlighting their role in activating innovative business ideas within new markets and among new buyers. Our challenge involved distilling intricate financial and technical marketing concepts into visual illustrations that effectively educated viewers and provided an enjoyable viewing experience. This project demonstrated our proficiency to flex various creative muscles, from copy and creative direction to art direction and motion graphics, all delivered within a demanding timeframe. The end result was a visually creative and impactful video that exceeded the client's expectations.

Producer: Pia Rizzo-Wilton
Creative Direction: Ian Lewis Campbell

Art Direction: Sam Alexander

Design: Michael Barakat, Sam Alexander, Emily Thompson

Animation: Emily Thompson

Sound & Mix: Gaelan Mullins

Execution

My contribution extended beyond mere illustration; it involved strategic thinking and communication skills to effectively convey complex ideas in a visually compelling manner relating to the story of imagination.

The Story of What if & Imagination

This video embodies the essence of human experience, driven by intelligence and imagination. Through captivating visuals, it delves into the realm of wonder, fueled by the question "what if". Using outlines and shapes, it depicts the intricate process of information assimilation and connection-making, akin to the neural activity in our brains.

From market research to crafting personalized experiences, each frame illustrates the journey of transforming data into insights. By filling void spaces

with high-level ideas that funnel down to detailed conclusions, the video mirrors the complexity of

human thought processes.