Dobel X Bushmills PGA Key Art
In a collaboration that marries the essence of luxury spirits with the timeless elegance of
golf, DOBEL Maestro Tequila and Bushmills Whiskey, esteemed partners under the illustrious Proximo Spirits banner, proudly unveil their role as the official spirits of the PGA Tour's 2024 season.The need was to create a key art poster for the announcement that would be resized and printed across many different assets. The goal was to create a golf related poster and to find a marriage of the agave plants and dark color temperatures of Dobel’s visual identity and the warm green tones of Bushmills Whiskey.
Role:
Art Direction & Design
Execution
The aim was to create posters that are an experience, capturing the essence of a day well
spent on the green, culminating in the perfect blend of mastery and indulgence. The intent behind the blend of the brands lies within the lighting and color grading. The darks of the Dobel brand are intertwined with the inviting warmth of Bushmills Whiskey's verdant tones. Finally, the heritage of Dobel's agave plants can be seen spread around the premium
landscape of a well groomed Irishcourse. Image 1 was the winner and went off to print
and digital production across multiple sizes.
Final Approved
Key Art
Supporting Proposed Compositions
