Kelsey Plum Show Key Art
"The Kelsey Plum Show" where WNBA standout Kelsey
Plum takes the spotlight to delve into the worlds of celebrity, fashion, and basketball culture. With Kelsey's commanding presence and unique perspective, each episode is a vibrant exploration of what it means to blend athleticism, style,
and swagger.
From candid conversations with guests to dissecting the latest trends, "The Kelsey Plum Show" promises a dynamic journey where boldness meets authenticity, offering viewers an unfiltered glimpse into Kelsey's world.
"The Kelsey Plum Show" where WNBA standout Kelsey
Plum takes the spotlight to delve into the worlds of celebrity, fashion, and basketball culture. With Kelsey's commanding presence and unique perspective, each episode is a vibrant exploration of what it means to blend athleticism, style,
and swagger.
From candid conversations with guests to dissecting the latest trends, "The Kelsey Plum Show" promises a dynamic journey where boldness meets authenticity, offering viewers an unfiltered glimpse into Kelsey's world.
Role
Art Direction & Design
Overall Theme
& MoodBoard
This is the visual representation of the all star host Kelsey plum. The art direction aims to mirror her charisma - outspoken, attractive and brilliant. An aesthetic fit for the heartbeat of the WNBA, this identity is zero’d in on its truth: “We’re a force: unapologetic, commanding, energized, edgy,
and fearless.”
The ladies are now taking center stage.
Blood Orange:
It's a hue that signifies not just enthusiasm but a genuine celebration of the fierce athleticism and passion that defines the league.
Color Scheme
Vibrant, Edgy, Stimulating, Power
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These color ways of this proposed visual identity are more than just a blend of complimentary colors, they are a strategic slam dunk.
Royal Blue:
A sense of triumph, glory and victory. Contrasted against black and white, this blue/purple serves as the canvas of inner confidence.
Electric Silver:
An iridescent texture that adds a sense of brilliance and dynamism. The shifting tone captures the intensity of the changes in the game. It symbolizes the adaptability, resilience, and versatility of the league and its athletes.
Logo
Sense of luxury, Modern Swagger, Starpower
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The use of this sans serif font feels forward focused, embodies a sense of utilitarianism in work ethic, approachable, easy to be around and ready to game; all of which align with the description of Kelsey Plum’s personal identity.
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The logo direction was inspired by her style for the runway in her instagram photos. The aim was to create something that matched the personality of this show - confidence, in the know, sports-esque and dope overall - and to have something that would translate into well high class designed urban fashion.
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